Pre-Suasion: Channeling Attention for Change



Pre-Suasion: Channeling Attention for Change Description - The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic best seller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change" prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change minds, a pre-suader must also change states of mind. His first solo work in over 30 years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini - all that's required is for a communicator to redirect the audience's focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say yes.


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Love Yourself Like Your Life Depends On It



Love Yourself Like Your Life Depends On It Description - In December of 2011, I gave a talk to an audience of scientists, Pentagon officials, politicians, and CEO's on the secret of life and how I'd figured it out the previous summer.

Afterwards, people came up individually and told me how much what I'd shared meant to them.This book is based on the truth I spoke about.

It's something I learned from within myself, something I believed saved me.And more than that, the way I set about to do it.

This is a collection of thoughts on what I learned, what worked, what didn't.Where I succeed and importantly, where I fail daily.

The truth is to love yourself with the same intensity you would use to pull yourself up if you were hanging off a cliff with your fingers.As if your life depended upon it.Once you get going, it's not hard to do.Just takes commitment and I'll share how I did it.

It's been transformative for me.I know it will be transformative for you as well.


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Mindfulness in Plain English



Mindfulness in Plain English Description - With over a quarter of a million copies sold, Mindfulness in Plain English is one of the most influential books in the burgeoning field of mindfulness and a timeless classic introduction to meditation. This is a book that people listen to, love, and share - a book that people talk about, write about, reflect on, and return to over and over again. Bhante Gunaratana is also the author of Eight Mindful Steps to Happiness, Beyond Mindfulness in Plain English, The Four Foundations of Mindfulness in Plain English, and his memoir, Journey to Mindfulness.


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The 52 Lists Project: A Year of Weekly Journaling Inspiration



The 52 Lists Project: A Year of Weekly Journaling Inspiration Description - Based on the popular blog series by Moorea Seal, this bestselling journal is for list lovers. Create 52 lists, one for every week of the year, that will help you discover the beauty, joy, creativity, and power you already have! This gorgeous undated journal of weekly lists will help nurture self-expression and self-development. Each seasonal section includes list prompts, with plenty of space to write your own lists, and challenges to help you take action and make your dreams a reality. With perfectly timed prompts that meet you where you are throughout the different seasons, this journal will open up new avenues of self-knowledge and help you celebrate, enjoy, and take ownership of your life, as each week of the year becomes more thoughtful and vibrant.


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Today Is Going to Be a Great Day! Page-A-Day Calendar 2017



Today Is Going to Be a Great Day! Page-A-Day Calendar 2017 Description - It’s art, it’s inspiration, it’s sheer delight with every glance. Showcasing the work of over 30 top illustrators, each page of Today Is Going to Be a Great Day! features uplifting and motivational words—culled from quotes, proverbs, and more—brought brilliantly to life with exquisite hand-lettering and vibrant original graphics. The pages are designed to be torn off and pinned to the wall at the end of the day, so they continue to bring joy throughout the year.


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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions



Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Description - Behavioral economist and New York Times bestselling author Dan Ariely offers a much-needed take on the irrational decisions that led to our current economic crisis.


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How Not to Die: Discover the Foods Scientifically Proven to Prevent and Reverse Disease



How Not to Die: Discover the Foods Scientifically Proven to Prevent and Reverse Disease Description - From the physician behind the wildly popular website NutritionFacts.org, How Not to Die reveals the groundbreaking scientific evidence behind the only diet that can prevent and reverse many of the causes of disease-related death.The vast majority of premature deaths can be prevented through simple changes in diet and lifestyle. In How Not to Die, Dr. Michael Greger, the internationally-renowned nutrition expert, physician, and founder of NutritionFacts.org, examines the fifteen top causes of premature death in America-heart disease, various cancers, diabetes, Parkinson's, high blood pressure, and more-and explains how nutritional and lifestyle interventions can sometimes trump prescription pills and other pharmaceutical and surgical approaches, freeing us to live healthier lives.The simple truth is that most doctors are good at treating acute illnesses but bad at preventing chronic disease. The fifteen leading causes of death claim the lives of 1.6 million Americans annually. This doesn't have to be the case. By following Dr. Greger's advice, all of it backed up by strong scientific evidence, you will learn which foods to eat and which lifestyle changes to make to live longer.History of prostate cancer in your family? Put down that glass of milk and add flaxseed to your diet whenever you can. Have high blood pressure? Hibiscus tea can work better than a leading hypertensive drug-and withoutthe side effects. Fighting off liver disease? Drinking coffee can reduce liver inflammation. Battling breast cancer? Consuming soy is associated with prolonged survival. Worried about heart disease (the number 1 killer in the United States)? Switch to a whole-food, plant-based diet, which has been repeatedly shown not just to prevent the disease but often stop it in its tracks.In addition to showing what to eat to help treat the top fifteen causes of death, How Not to Die includes Dr. Greger's Daily Dozen -a checklist of the twelve foods we should consume every day.Full of practical, actionable advice and surprising, cutting edge nutritional science, these doctor's orders are just what we need to live longer, healthier lives.


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